Marrakesh Report 2009

Which of the following have you done in the last 3 months?
Watched a music video online - 2009 - 25% - 2012 - 100%
Bought a CD - 2009 - 70% - 2012 - 50%
Listened to music on your mobile phone - 2009 - 62% - 2012 - 70%
Burnt a CD - 2009 - 55% - 2012 - 8%
Bought a music download 2009 - 52% - 2012 - 40%
Played a music game on a console 2009 - 45% - 2012 - 50%

Which of these devices have you used to listen to music in the last week?
IPOD/MP3 Player - 2009 - 81% - 2012 - 95%
Computer - 2009 - 80% -2012 - 75%
Radio - 2009 -71% - 2012 - 75%
TV - 2009 - 68% - 2012 - 95%
CD Player - 2009 - 59% - 2012 - 65%
Mobile Phone - 2009 - 54% - 2012 - 70%
Record Player - 2009 - 9% - 2012 - 8%
Tape-Cassette Player - 2009 -8% - 2012 -0%

Where would you say that you usually find out about new bands/artists that you like?
Listening to the radio - 2009 - 67% - 2012 - 85%
Your friends - 2009 - 63% - 2012 -70%
Watching MTV or other music channels 2009 - 49% - 2012 - 85%
Reading general interest newspaper's/magazines 2009 - 21% - 2012 - 20%
TV shows like the x-factor - 2009 -18% - 2012 - 70%
Reading music magazines - 2009 -17% - 2012 -10%
Reading music blogs, social network sites - 2009 - 14% - 2012 - 85%

Which website would you usually visit first to chek out a new band/artist?
Youtube - 2009 - 38% - 2012 - 100%
Myspace - 2009 -15% - 2012 -0%
The band's own website - 2009 - 15% - 2012 - 40%
Facebook - 2009 - 8% - 2012 -70%
NME - 2009 - 4% - 2012 - 5%
Last.fm - 2009 - 4% - 2012 - 0%
Yahoo Music - 2009 - 2% - 2012 - 0%
Bebo - 2009 - 2% - 2012 - 0%
MSN - 2009 - 2% - 2012 - 0%
MP3 Blogs - 2009 - 1% - 2012 - 0%
Other Internet sites - 2009 - 9% - 2012 - 70%
Twitter/Spotify - 2012 - 20%

Do you feel you should have to pay for the music you want to lsiten to?
Yes - 2009 - 39% - 2012 - 0%
No - 2009 - 69% - 2012 - 100%

What do you think is a fair price for a CD of a band/artist you like?
Full Sample - 2009 - £6.58 - 2012 - £6.85

If you were a big music celebrity, which of the following would you most want to have?
Respect for your music/creative freedom - 2009 - 42% - 2012 - 15%
Lots of money - 2009 - 20% - 2012 - 40%
Performing in front of massive audiences - 2009 - 14% - 2012 - 27%
Travel - 2009 - 8% - 2012 - 20%
Getting lots of stuff for free - 2009 - 7% - 2012 - 0%
Worldwide fame - 2009 - 4% - 2012 - 0%

Music Marketing

What technologies and marketing strategies do institutions use to target and distribute product to audiences?



On the Red Hot Chilli Peppers website it says at the side 'Get on our mailing list' to do this you simply enter your email address were you will then be sent emails every month of things such as latest album releases, tour dates, latest news for the band etc, this is an example of direct marketing.

Also on there website they have a list of all of there music videos which is a form of viral marketing because it is then getting you to both watch the videos which is getting you to listen to there music, but also you have the option to embed this music video onto your blog or website which is then advertising there music to other people.

Aswell at the top of there website on every page there is a band where you can listen to there songs, this is a form of marketing there music because it is getting you too listen to there music as you are looking through there website.

On the website there is a page just for links where they are linking you to different youtube videos, twitter/facebook pages. By doing this they are getting you to watch there videos but also if you follow them on either facebook or twitter they will update there pages with recent news, videos, tour dates and many more, this is multi-platform social media.

They are selling merchendise such as, key rings, tops, posters, bracelets etc. By doing this they are getting themselves advertised everywhere and getting more people to listen to them or to by there items.