Marrakesh Report 2009

Which of the following have you done in the last 3 months?
Watched a music video online - 2009 - 25% - 2012 - 100%
Bought a CD - 2009 - 70% - 2012 - 50%
Listened to music on your mobile phone - 2009 - 62% - 2012 - 70%
Burnt a CD - 2009 - 55% - 2012 - 8%
Bought a music download 2009 - 52% - 2012 - 40%
Played a music game on a console 2009 - 45% - 2012 - 50%

Which of these devices have you used to listen to music in the last week?
IPOD/MP3 Player - 2009 - 81% - 2012 - 95%
Computer - 2009 - 80% -2012 - 75%
Radio - 2009 -71% - 2012 - 75%
TV - 2009 - 68% - 2012 - 95%
CD Player - 2009 - 59% - 2012 - 65%
Mobile Phone - 2009 - 54% - 2012 - 70%
Record Player - 2009 - 9% - 2012 - 8%
Tape-Cassette Player - 2009 -8% - 2012 -0%

Where would you say that you usually find out about new bands/artists that you like?
Listening to the radio - 2009 - 67% - 2012 - 85%
Your friends - 2009 - 63% - 2012 -70%
Watching MTV or other music channels 2009 - 49% - 2012 - 85%
Reading general interest newspaper's/magazines 2009 - 21% - 2012 - 20%
TV shows like the x-factor - 2009 -18% - 2012 - 70%
Reading music magazines - 2009 -17% - 2012 -10%
Reading music blogs, social network sites - 2009 - 14% - 2012 - 85%

Which website would you usually visit first to chek out a new band/artist?
Youtube - 2009 - 38% - 2012 - 100%
Myspace - 2009 -15% - 2012 -0%
The band's own website - 2009 - 15% - 2012 - 40%
Facebook - 2009 - 8% - 2012 -70%
NME - 2009 - 4% - 2012 - 5%
Last.fm - 2009 - 4% - 2012 - 0%
Yahoo Music - 2009 - 2% - 2012 - 0%
Bebo - 2009 - 2% - 2012 - 0%
MSN - 2009 - 2% - 2012 - 0%
MP3 Blogs - 2009 - 1% - 2012 - 0%
Other Internet sites - 2009 - 9% - 2012 - 70%
Twitter/Spotify - 2012 - 20%

Do you feel you should have to pay for the music you want to lsiten to?
Yes - 2009 - 39% - 2012 - 0%
No - 2009 - 69% - 2012 - 100%

What do you think is a fair price for a CD of a band/artist you like?
Full Sample - 2009 - £6.58 - 2012 - £6.85

If you were a big music celebrity, which of the following would you most want to have?
Respect for your music/creative freedom - 2009 - 42% - 2012 - 15%
Lots of money - 2009 - 20% - 2012 - 40%
Performing in front of massive audiences - 2009 - 14% - 2012 - 27%
Travel - 2009 - 8% - 2012 - 20%
Getting lots of stuff for free - 2009 - 7% - 2012 - 0%
Worldwide fame - 2009 - 4% - 2012 - 0%